We Got This Partner Campaign
In the aftermath of the Marshall Fire in Colorado, Conscious Alliance partnered with Fortnight Collective to bring brands together to support fire victims through gift card, product and coupon donations. Donated items were assembled into branded care packages that were distributed. Campaign merchandise was created to solicit individual monetary donations.
Oversaw development of campaign messaging, talking points, partner package, pitch deck, creative assets
Participating Brands
Impact
51 brands and restaurants were recruited to contribute donations for the care packages. Conscious Alliance distributed the packages to fire victims through school giveaways, home and hotel deliveries and drive-thru distribution events.
