The Phish Companion, 3rd Edition Book Launch

Created and executed marketing & fundraising strategy for the launch of The Phish Companion, 3rd Edition by The Mockingbird Foundation.

• Managed $100K Google Ad Grant

• Reached fundraising goal in 7 month, exceeding ROI targets with minimal budget

• Strategies: email marketing, content development, paid advertisements, online promotions, event marketing and social media
  

The Mockingbird Foundation is a non-profit organization dedicated to improving access to music education for America’s youth. Each year, the Foundation awards grants to dozens of music education programs, and funds those grants through a combination of fundraising, publishing, and the curation of Phish.net, one of the earliest Internet fan communities.