Hormel Foods Virtual Benefit Concert, Auction & ‘Seasoned Greetings’ Social Fundraiser
Partnered with Hormel Foods to develop a live, virtual ‘Concert of Hope and Thanks’ concert, employee auction and customer social campaign.
Worked with Hormel Foods corporate communications team to develop messaging, press releases and social content
Created online auction and donation platform; developed campaign graphics
Worked with Hormel Foods social media team to develop Season(ed) Greetings social fundraiser


Impact
Hormel Foods has raised over $30K for Conscious Alliance by hosting online auctions and text-to-donate campaigns during their employee virtual concerts. Hormel is also working with Conscious Alliance to get excess food into the hand of vulnerable communities through large-scale product donations.